SUBSCRIPTION_WILL_PAUSE

The subscriber has set a pause starting on the next renewal date.

You could confirm to the subscriber that their subscription will be paused. You could send the subscriber a survey to clearly identify why they have planned to pause the subscription.

SUBSCRIPTION_PAUSED

The subscription has now paused. The subscriber no longer has access to the subscription benefits.

Let the customer know that the pause they planned have started on this day and that they will no longer have access to the subscription benefits during the pause. You could remind them of the date of the pause.

SUBSCRIPTION_UNPAUSED

The subscription has resumed.

You could let the customer know that their subscription has resumed. You could also remind them of all benefits included in their subscription.

SUBSCRIPTION_CANCELLED_DURING_PAUSE

The subscriber has cancelled the subscription during the subscription pause.

You could send a cancellation survey to clearly identify why the user has cancelled the subscription. Based on their feedback and the information you'll get as part of the event attributes, you could envision sending a promotional offer before the end of the current subscription cycle, in an attempt to retain the subscriber.

SUBSCRIPTION_WILL_NOT_PAUSE

The customer has cancelled the subscription pause he had set before it even starts.

You could confirm to the subscriber that their subscription will not be paused. You could let them know how pleased you are that they no longer feel the need to pause their subscription.