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Plan change - Subscription Events
Plan change - Subscription Events

Subscription events upon subscription plan change

Kirupa avatar
Written by Kirupa
Updated over a week ago

The following events were designed to bring you a deep understanding of your customers' behavior and help you trigger powerful automation.

⚠️ Only ACTIVATE and DEACTIVATE events are sent to you by default. If you would like to receive below events, you have to enable them in our console:

Plan change

Event Name

Description

Marketing recommendation

SUBSCRIPTION_CROSSGRADED

The subscriber has switched subscriptions within the same grade.

You could stress to the subscriber that their new subscription have started this day. You could also use this opportunity to highlight again the features he has lost and gained access to by switching subscriptions.

You should also inform him/her of the new subscription renewal date if relevant.

SUBSCRIPTION_DOWNGRADED

The customer has switched to a lower- grade subscription.

You could highlight to the subscriber the advantages lost by switching subscription, paving the way for the upsell strategy that may eventually follow.

You should also inform him/her of the new subscription renewal date if relevant.

SUBSCRIPTION_UPGRADED

The customer has switched to a higher-grade subscription.

You could confirm to the subscriber that the upgrade is effective and highlight again all new advantages he has gained access to. You should also inform him/her of the new subscription renewal date if relevant.

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